Privacy Policy

Last updated: 2026-08-13

Welcome to Riven™. Your privacy is important to us. This Privacy Policy explains how Riven™ ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website at tryriven.co, make a purchase, or otherwise interact with our services. By using our website, you agree to the terms outlined in this policy.

1. Information We Collect

Riven™ collects information from you in several ways, both directly and automatically.

Information You Provide to Us

Contact Information: Your name, email address, phone number, and shipping and billing addresses. Payment Information: Credit card numbers, payment card details, and billing information, which are processed securely by our third-party payment processors. Account Information: Username, password, order history, and preferences if you create an account.

Information Collected Automatically

Device Information: IP address, browser type, operating system, and device identifiers.
Usage Data: Pages visited, products viewed, time spent on the site, referral sources, and clickstream data.
Location Data: Approximate geographic location derived from your IP address.

2. How We Use Your Information

Riven™ uses the information we collect for the following purposes:

To process and fulfill your orders, including shipping, returns, and exchanges.
To communicate with you about your orders, account, and customer service inquiries.
To send you marketing communications, promotions, and product updates (where you have consented or where permitted by law).
To personalize your shopping experience and recommend products.
To improve our website, products, and services through analytics.
To detect, prevent, and address fraud, security issues, and technical problems.
To comply with legal obligations and enforce our terms of service.

3. Cookies and Tracking Technologies

Riven™ uses cookies, pixels, and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our site.

Types of Cookies We Use

Essential Cookies: Required for core functionality such as shopping cart operation and secure checkout.
Performance Cookies: Help us analyze site traffic and usage patterns to improve performance.
Functional Cookies: Remember your preferences, such as language and region settings.
Advertising Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. Third-Party Services

Riven™ works with trusted third-party service providers to operate our business. These may include:

Payment Processors: To securely handle transactions.
Shipping and Fulfillment Partners: To deliver your orders.
Analytics Providers: Such as web analytics services that help us understand site usage.
Marketing Platforms: To manage email campaigns and advertising.

These providers have access to personal information only as needed to perform their functions and are contractually obligated to protect your data. We do not sell your personal information to third parties for monetary compensation.

5. Data Security

Riven™ implements industry-standard administrative, technical, and physical safeguards to protect your personal information, including SSL/TLS encryption for data transmission, secure payment processing, and restricted access to personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and protect your account credentials.

6. Your Rights Under the GDPR

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, Riven™ processes your personal data in accordance with the General Data Protection Regulation (GDPR). Our legal bases for processing include contractual necessity, legitimate interests, consent, and legal obligations. You have the following rights:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data ("right to be forgotten").
Right to Restriction: Request that we limit the processing of your data.
Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format.
Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at support@tryriven.co. You also have the right to lodge a complaint with your local data protection authority.

7. Your Rights Under the CCPA/CPRA

If you are a California resident, Riven™ provides you with the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for collection.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Opt out of the "sale" or "sharing" of your personal information, including sharing for cross-context behavioral advertising.
Right to Limit: Limit the use and disclosure of sensitive personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request, email us at support@tryriven.co with the subject line "CCPA Request." We will verify your identity before fulfilling your request and respond within 45 days.

8. Data Retention

Riven™ retains your personal information only for as long as necessary to fulfill the purposes described in this policy, including satisfying legal, accounting, and reporting requirements. When your data is no longer needed, we will securely delete or anonymize it.

9. Children's Privacy

Riven™ does not knowingly collect personal information from children under the age of 13 (or under 16 in certain jurisdictions). Our website and services are not directed at children. If you believe a child has provided us with personal information, please contact us at support@tryriven.co, and we will promptly delete such information from our records.

10. International Data Transfers

Riven™ may transfer your personal information to countries outside of your country of residence, including the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses to ensure your data receives an adequate level of protection.

11. Changes to This Privacy Policy

Riven™ may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on tryriven.co. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how Riven™ handles your personal information, please contact us:

Email: support@tryriven.co
Website: tryriven.co